Interesting report in from the Wall Street Journal (WSJ) on AMD's realigned business strategy to target small and medium sized businesses. WSJ says:
The Sunnyvale, Calif., semiconductor company on Monday expects to unveil an initiative -- code-named Hardcastle and now renamed AMD Business Class -- that comes with a "platform" of chip technologies to help PC makers build machines tailored to the needs of smaller companies. AMD's effort is based around its Athlon and Phenom microprocessors, which come in models with two, three or four electronic brains, as well as accessory products called chip sets that AMD has offered since its 2006 purchase of ATI Technologies.
According to WSJ:
All the major PC makers "are lining up," said Hal Speed, an architect in AMD's desktop division. "We're definitely looking to take market share."
The AMD site says:
AMD Business Class technology was designed with business in mind to deliver the best value on the market. These specially engineered platforms offer the features and price points that meet the needs of today’s business computer buyers, from multinational enterprises to small businesses.
AMD Business Class technology provides exceptional business value by providing a solid, reliable foundation for systems that offer industry-leading stability and longevity, exceptional performance and energy efficiency, and essential security and manageability.
It seems they are just repackaging what they already have. Maybe they can steal some market share, but it will be hard.
WSJ Article: AMD Sets Major Pitch For Small, Midsize Firms
AMD Site: AMD Business Class: Designed with Business in Mind
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