ASUSTek are predicting growth in sales during 2009. According to the Taipei Times:
Asustek Computer Inc (華碩電腦) expects its annual notebook and netbook computer shipments to total around 12 million units next year, up from 11 million units this year despite the global economic slowdown and sluggish consumer demand, a company official said yesterday.
The specific forecast will be released in December, Jerry Shen (沈振來) Asustek’s chief executive officer said in a media briefing yesterday.
The company’s notebook sales are expected to reach between 6.2 million and 6.3 million units, Shen said, adding that the Taipei-based company wants to expand its customer base and enter into the middle
and high-end notebook market early next year.
Isn't it great to see optimism by some companies in these dark times of financial market metldowns and credit market concerns? ASUSTek have done well since the launch of the netbook last year and are growing in competitive strength. It is also interesting to see they are broadening their customer base and will be targeting a new market segment next year. The high-end notebook market is certainly where the higher margins can be made but it will be a little more difficult to penetrate this sector I feel. However, if they can use their pre-existing channel to bring these products to market there is no doubt they can succeed.
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