Acer recently became the number one monitor player in India. Channel Times recently tried to understand some of Acer's growing success in India by interviewing S. Rajendran, Chief Marketing Officer, Acer India.
On gaining market share in LCD screens Mr. Rajendran said: "According to IDC, today we stand at the top of the heap as the no. 1 player in the overall LCD monitor market in India with a market share of 15.8% as of Q3 2008. We have grown almost 35% Y on Y from Q3 of 07, when our market share stood at 11.5%. Acer today, dominates the overall LCD monitor market in India with total unit sales of 220, 554 in Q3 2008 alone."
On the response of Indian consumers to Netbooks, Mr. Rajendran said: "The initial response to the offerings has been mind boggling. We are deluged with orders from our retailers and other partners across the country. As of now, how much we sell is more a question of supply rather than demand. We see a continued growth in the netbook front through the next quarter, given the current market scenario and the value add of the product - when comparing cost versus functionality and style."
And Mr. Rajendran also said: "On Notebooks, we continue to maintain the scorching pace we have set in the market world-wide and in India over the past few years. We will continue to be the fastest growing Notebook brand in the top 5 in India too. World-wide Acer is now the no.2 Notebook brand behind the market leader HP. We have also become the 3rd largest PC brand overall in the last one year, which showcases the success we have had across product categories during the last couple of years."
The interview also covers Acer's future channel partner plans and how Acer plans to continue to enhance its position in both the local Indian market and the global market. Its an interesting read. To read the whole interview follow the links below.
ChannelTimes: 'The Future Belongs to Acer' (Part I)
ChannelTimes: 'The Future Belongs to Acer' (Part II)
1 comment:
Cool find. Yeah, personally, I prefer Asus laptops, but Acer always seems to have the best relations with retailers and prices that are hard to beat. I think it's understandable that they do so well in Europe + emerging markets.
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