TAITRA on Taiwan and Branding

Ok, so maybe its a little bit of "blowing our own horn" propoganda, but hey, somebody has to do it right? In a press release TAITRA speaks about their efforts to brand Taiwan products:

Taiwan’s information and communications technology (ICT) companies play a key role in the global supply chain for electronics products. Taiwanese companies account for about three-quarters of the world’s production of PCs and half of the world’s liquid-crystal displays (LCDs). In addition, Taiwan makes about a quarter of the world’s semiconductors and about a fifth of the world’s mobile phones.

Taiwan has a population of 23 million and a land area of only 36,260 square kilometers, less than half of a percent of the 9.6 million square kilometers of land in China. Yet the well-educated, industrious people of Taiwan have helped to carve out a huge niche in the global ICT industry.

The press release continues:

To promote the Taiwan’s industry, the government has made the development of branding the key task for raising the competitiveness of Taiwan’s economy. There are two ultimate goals of the Branding Taiwan programme. The first is integrating resources to assist the establishment of brands and create a favourable environment for development. The second is to aid Taiwan enterprises in brand development and increase the value of Taiwan’s international brands.

Actually, it may be a little bit of self promotion but what TAITRA is doing is great. Previously on this blog we have bemoaned the lack of ability in branding in Taiwan and TAITRA have seen the weakness and have stepped in to help. If they can acquire and pass on the relevant expertise and transmit effective and meaningful branding capabilities to more and more tech companies, the sky will be their limit.

You may scoff and scorn at this suggestion but this is a very typical Taiwanese method: importing expertise and knowledge. It should be recalled that one of the fathers of the tech industry here (K.T. Li) developed an advisory council that comprised soley of foreigners including the then head of Texas Instruments. The sole purpose was to understand how to import/transfer technologies to Taiwan.

If TAITRA can successfully import and transfer the neccessary branding skills and knowledge to companies here, Taiwan will become an even more potent force in the global technology landscape.

All I can say is go Taiwan (now that sounds a bit biased doesn't it?)