05 August 2009

TSMC to Diversify - LEDs and Solar

Bloomberg recently reported TSMC is looking to diversify their business into the solar and LED industry. The reason to diversify is slowing sales growth. According to Bloomberg:


The chipmaker [TSMC] is considering purchasing companies in the solar and light-emitting diode industries, Chairman and Chief Executive Officer Morris Chang said in an interview at the company’s Hsinchu, Taiwan headquarters yesterday. He didn’t identify any acquisition targets or specify investment amounts.

“We can start out maybe first purchasing a small company, but use that as a nucleus for growth,” Chang, 78, said. “I think we have gotten into a situation where everybody seems to be really comfortable and not particularly hungry anymore.”

Chang, who replaced his handpicked successor as chief executive in June, pledged to boost growth by moving into new businesses after the global recession drove the company to its worst profit drop in seven years. Global sales of LEDs, or chips that light up television screens, are projected to double over the next four years and solar-cell industry revenue is estimated to climb an average of 45 percent in the four years from 2010.

Necessary Expansion

“It’s necessary for the company to expand into new businesses since sales growth in the core foundry business has slowed,” said Kenneth Lee, a semiconductor analyst at Fubon Securities Co. in Taipei. Lee upgraded the chipmaker to “add” from “neutral” and raised the stock-price estimate 12 percent to NT$65 on July 31.

Taiwan Semiconductor, whose customers include Intel Corp. and Texas Instruments Inc., on July 31 reported a third consecutive quarterly profit drop. The company forecast third- quarter sales that exceeded analyst estimates, citing a recovery in demand for computers and electronics.

The so-called chip foundry market, of which Taiwan Semiconductor controls a 49 percent share, will post a sales decline of as much as 20 percent this year and will take until 2011 to return to the same levels as 2008, Chang told investors on July 31.


Morris Chang is still kicking and ticking. Good for him. He is a five decade veteran of the semiconductor industry and he is still thinking of and searching for possibilities to expand the business and create growth for TSMC. The article later reports that Rick Tsai, Chang's successor and predecessor (odd but true) will head up the new business. But apparently some investors are not too happy with this announcement believing there is still enough room for growth in the pure-play foundry industry.

Of course I understand Chang's point. The industry has been hammered over the last year, the article says the industry will only properly recover in 2011 and yet somehow they need to lead growth in the company. The foundry industry (especially with Global Foundries thrown into the mix) is becoming a very crowded place and the competition harder and stronger. Diversification into new products and markets (classical Ansoff matrix stuff) may provide the only alternative.

What is interesting is the approach. According to Chang (see above) they may buy a small company and use that company as a "nucleus for growth," that is I am guessing they will emphasize organic growth rather than growth through aggressive merger and acquisition (M&A) activity. This might be a more sensible approach since as they grow organically they can learn about the in's and out's of the new business. Of course TSMC is in the fortunate position where they are market leaders, have enough capital to empower this organic growth and have both the leadership and technical capabilities to do so. However, this approach also feels similar to the way the technology industry was fostered and grown in Taiwan.

Another aspect to consider is that Many M&A do fail because the two companies are unable to work constructively together. One of my professors recently pointed out the failure of the Daimler Benz and Chrysler merger can in part be attributed to cross cultural clashes and misunderstandings. By purchasing a smaller company, TSMC will be able to dominate them and impose their culture on them and ensure the company grows and moves in the direction they want it to move in.

So why would investors be concerned? Well the article says the investors do like the "clean" business model TSMC currently has and that they believe this type of activity is 10 years too early. Granted the article only quoted one investor and one wonders how representative he is of the investors in general. Perhaps investors are concerned over the short term diversion of funds and resources that may stifle short term growth. They might also believe TSMC cannot succeed in this business as the industry sectors are vastly different in some way. Whatever the case may be, if the majority of shareholders are averse to this kind of activity, I am sure TSMC would not pursue it. One would imagine that this approach has also been discussed at the board level and that the board has given TSMC the go ahead. So why wouldn't they?

Comments and feedback always welcome.

Bloomberg: TSMC in Talks to Buy Solar, LED Companies, Chang Says

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