TSMC vs. Global Foundries - Let the War Begin

Just caught up with an August 3 article on TG Daily where Morris Chang compares himself (oddly enough) to Joseph Stalin! Seriously. Ah well, its all related to the ground breaking of the new Global Foundries Fab (GF) in New York and the signing of ST Micro as a customer. According to TG Daily:

San Francisco (CA) - The Chairman of Taiwan Semiconductor Manufacturing (TSMC) recently told reporters that he expected to triumph in a protracted and bloody war with GlobalFoundries. The septuagenarian compared himself to Stalin.

"We consider GlobalFoundries to be a formidable competitor," said Morris Chang, who was quoted by PC World. "I really think the battle will be a high casualty one. My job is to minimize the casualties on my side."

According to Chang, the construction of GF's 4.2 billion Fab 2 chip factory in upstate NY indicated a strategy of "total" committment. The opinionated Chang also compared GF's strategy to German attempts to hold the line at Stalingrad after being surrounded by Russian troops.

"Like Stalin, I have no doubt of the outcome," boasted General Chang.

GlobalFoundries spokesperson Jon Carvill responded to Chang's questionable analogy by reiterating GF's "total" commitment to fair competition.

"The groundbreaking in NY and the announcement of our newest customer, STMicro, were huge milestone for us and represents a long-term commitment to delivering the world's most advanced technologies in high-volume to the market," Carvill told TG Daily.

However, Carvill did concede that TSMC was a "strong" and "well established leader" in the foundry industry.

"We look forward to competing with them and offering a true alternative for those companies looking for the world's most advanced technology and manufacturing capabilitities," added Carvill.

Well well, we have talked about GF a bit in the past (see Global Foundries Challenges TSMC and Globalfoundries Getting in on the Game).

This fight will be an interesting one and one that TSMC has not really had in the past. They have dominated the foundry industry for a long time and have been the clear leaders. Although there are other competitors, it would seem that TSMC are way in the lead. This might be a bruising battle and one which the GF execs have had a lot of experience with. After all, they did challenge Intel (and lost a brutal price war) and now they are challenging the behemoth in the foundry industry.

Of course, GF does not have the experience in the pure play foundry industry and while they may have the manufacturing expertise (and a lot of money), and while the industries are related, they will still have to climb the curve. There is no escape. Their advantage (I would imagine) would be that many of TSMCs customers would love to reduce the supplier power that TSMC currently has in the market and for this reason alone, may outsource some of their production to GF. However, although TSMC does stand to lose a lot, I think the bigger fallout will come for the other (smaller players) in the foundry industry.

Time will tell but I still think Chang's Stalin analogy is odd! Why didn't he use Churchill?

TG Daily: "Intel's" TSMC declares war on "AMD's" Globalfoundries