07 March 2009

Clashes at Pegatron and ASUS

I was just pointed to an excellent article on TweakTown.com describing the internal power struggles at ASUS and Pegatron. The article makes for interesting reading and provide powerful insight into the internal mechanism of Taiwan business. We quote the first paragraph below. If it tweaks your interest please follow the link below:

Asus' first ever quarterly loss during the first year of its separation of Brand and OEM businesses indicates a major stumble for Johnny Shih, Chairman of Asustek. Tung Tsu Hsien, who used to be the vice chairman of Asustek and who now holds the position of chairman of Pegatron (the breakaway OEM division of Asustek), still remembers the feeling of achievement after building up the Asus brand, however, he was forced to leave the branded business and handle the OEM business a year ago. The break between former master and apprentice is apparent. Asus' internal clashes are on the stage for everyone to see during this cold winter.

Very interesting article: ASUS internal clashes could create a new brand?

1 comment:

Anonymous said...

Wow, that's a ridiculous cool and insightful article that goes pretty deep into specifics of the Taiwanese business world. Family-ties really are all over the place.

A very messy divorce; I like the Asus brand and designs, but it's becoming increasingly clear that Asus is a poorly run company.