Showing posts with label General: Taiwan Brands. Show all posts
Showing posts with label General: Taiwan Brands. Show all posts

19 April 2008

Amazing Taiwan

Just found and interesting book on Amazon.com. The Silicon Dragon: High-Tech Industry in Taiwan. Looks interesting but pricy at US$120.00.

To judge from its size, Taiwan, an island of about 30,000 km2, is only a tiny dot on the globe. Its size, almost equal to that of the Netherlands, is about one seventh the size of the United Kingdom, one 250th the size of the United States, one 260th that of China, and cannot even be seen on a world map. Taiwan had nonetheless achieved a production value of US$21,000 million by 1999 and become the third biggest manufacturing centre of information hardware with over 40 computer-related product ranked first in the world. These products include scanners, monitors, motherboards, desktops and notebooks, and key components such as computer chips. Considering its size, Taiwan's achievements in the computer industry ae remarkable.

Indeed....

Reference: Bor-Shiuan Cheng, "'Dragon appearing in the field': the legend of semiconductor industry in Taiwan," on page 1 in "The Silicon Dragon: High-Tech Industry in Taiwan" edited by Terence Tsai and Bor-Shiuan Cheng)


13 March 2008

Taiwan Semiconductor Supply Chain

I was just reading through Siliconware's 2006 Annual Report where I came accross this on page 23.

"Taiwan’s semiconductor industry supply chain is remarkable. There are 268 IC design houses, 8 wafer material suppliers, 4 photo-mask manufacturers, 13 foundries, 33 assembly manufacturers, 35 testing houses, 15 substrate providers,and 4 lead frame providers in Taiwan."

This gives a further perspective of the semiconductor industry in Taiwan.

11 March 2008

Motherboards: A Microscopic View of Taiwan's High Technology Sector

Introduction

Motherboards are at the heart of any computer. However they always seem to be the forgotten part! PCStats writes "they [motherboards] are perpetually the team player and not the star of the show, and are generally priced as such." Despite being forgotten, motherboards are incredibly complex devices interfacing multiple components and chipsets together. And, by looking at their components, are able to give us an idea of the depth and complex integration of Taiwan's hi tech sector.

Motherboard Overview

Basic motherboards all come with a processor (CPU) connected to a north bridge chipset through a front side bus (a communications channel). The north bridge is then interfaced to a south bridge chipset which itself is interfaced to a bunch of peripheral devices, other chipsets and connectors through different communication channels e.g. PCI bus or the Low Pin Count (LPC) bus. Sometimes the CPU and the north bridge are integrated together in a single package so there is only a single system chipset on the board.

The north bridge, revealingly called the graphics and memory controller hub (GMCH) by Intel, controls all graphics and all memory modules (SO-DIMM or DIMM). The south bridge, also called the input/output controller hub (ICH) by Intel, generally controls all the other components such as the hard disk drives, keyboard, mouse, audio input and output etc.

Since most of the world's motherboards are manufactured by Taiwanese companies (e.g. Gigabyte, Asus or Advantech) most of the onboard components are manufactured by Taiwanese companies. Looking at the onboard components of a motherboard (or any integrated electronics board) gives an interesting picture of some of the big players in the Taiwan market.

The Companies and their Components

At a first glance, the north bridge and south bridge may be VIA or SiS chipsets. Both companies are Taiwanese. Although AMD and Intel dominate the CPU and chipset markets, both these companies, although smaller, have a presence and fill a niche.

Many of the super I/O chips are also made by Taiwanese companies. Winbond, ITE Tech and ALi Corporation are all fabless design companies based in Taiwan. These companies also make an array of other products (e.g. RAID controllers by ALi Corporation) that are also often seen on motherboards. Another fabless chipset design company is RealTek. You may very often see RealTek Audio codecs and Ethernet controllers on a motherboard.

One of the largest fabless design companies in Taiwan is MediaTek. MediaTek specialize in chipsets for communication devices like mobile phones etc.

Another interesting company is TXC. TXC is one of the world's largest manufacturers of crystal oscillators and timing devices. These are usually small silver colored objects with TXC etched across the top. These timing devices are critical to the operation of the entire system.

Semiconductor Foundries, Testing and Packaging

Since Taiwan is host to many fabless chipset design companies, it is not surprising then that two of the world’s largest semiconductor foundries are also Taiwanese. Taiwan Semiconductor Electronic Corporation (TSMC) is by far the largest. United Micro Electronics (UMC) comes in second. The foundries manufacture chipsets in accordance with the designs given to them from the fabless chipset design companies introduced above and others.

Another interesting company is Siliconware Precision Industries (SPIL) who offer semiconductor packaging and testing services to semiconductor companies around the world. Their customers include semiconductor suppliers, such as Broadcom Corporation, Intel Corporation, LSI Logic Corporation, Marvell Semiconductor Inc., MediaTek, NVIDIA Corp.,SanDisk Corporation, Powerchip Semiconductor Corp. and Xilinx, Inc. (Source: Reuters)

Memory Manufacturers

Memory modules are also critical components for a motherboard to operate (although these modules are not necessarily integrated onto the machine). Taiwanese memory manufacturers include A-Data, Transcend, Powerchip Semiconductor Corp. , and Apacer.

In 2006 Invest in Taiwan said: “Taiwan DRAM (dynamic random access memory) manufacturers continue to grow, as they took a 37% global market share in 2006, according to a report by market intelligence group DRAMeXchange.” The report continues saying: “Taiwan companies comprised 9 of the top 20 memory manufacturers around the world in 2006,” and that “on the average, one of every three computers worldwide uses DRAM memory manufactured by a Taiwanese company.”

PCB Manufacturers

Of course, all the components sit on the actual PCB and therefore, as can be expected, five of the largest PCB manufacturers in the world are from Taiwan including Unimicron, Nanya PCB, Compeq and Tripod. According to the Unimicron about page, they were ranked first in the world in 2006 with over US$1.1 billion for the year.

Conclusion

There are many other Taiwanese (and international) companies that provide critical components for the motherboards. However the list is too long here and this piece is meant to provide a taste only.

Looking at a motherboard does indeed provide a detailed breakdown of Taiwan’s Hi Tech sector and enables investors and technologists to understand the depth and highly integrated nature of the Taiwan’s Hi Tech sector.

05 March 2008

Taiwan Brands - A Phenomenon in Far Formosa

This little island we call home is 390 km long and 140 km wide, is home to approximately 23 million people, continues to be treated as pariah state in world politics and lacks natural resources. Yet, this little Island and its industrious people have managed, somehow, to continuously produce some of the worlds best companies and some top brands.

Last year Business Week listed 14 Taiwanese companies in their Info Tech 100, their ranking of the top tech performers globally. These companies are listed (with their rank) below:

4 Hon Hai Precision Industries.
28 Wistron
29 ASUSTEK Computer
42 Nanya Technology
43 High Tech Computer
53 Siliconware Precision Industries
59 Taiwan Semiconductor Manufacturing Corp.
63 Compal Electronic
67 Powerchip Semiconductor
77 Inventec
85 Quanta Computers
92 ACER
96 Advanced Semiconductor Engineering
99 D-Link

To keep Taiwan competitive internationally, The Taiwan External Trade Development Council (TAITRA) has held an annual Taiwan Excellence award over the last five years. Last year ASUS won the award for the first time however Taiwan Branding reported that in 2007 Taiwan had four companies with brand values over US$1 billion. These included ASUSTEK, ACER, HIGH TECH COMPUTER and Trend Micro. Taiwan Branding continued:

"The 20 Taiwan International Brands now has a total value of US $ 8.444 billion, a growth of 33% compare to 2006. This statistic survey not only shows that Taiwan has the top quality in the process and manufacture of the world supply chain, but also recognizes the extraordinary potential of brand values and proves the accomplishment of the project 'Branding Taiwan'."

Interbrand in their 2007 survey of Taiwan's brands said:

"This growth follows a strong year of general growth in Taiwanese companies, reflecting improved financial performance overall."

Interbrand continued saying:

"A key reason for this strong performance is the success of Taiwanese companies in China, the fastest growing country in the world."

Advantech, one of the top Industrial PC companies in the world, was ranked 13th on the list with a brand value of US$234 million or NTD7,785 million.

Yes, Taiwanese companies continue to amaze and may they continue to do so for a long time to come.