Gianfranco Lanci, the corporate president of Acer was recently interviewed by China Daily. Gianfranco Lanci was one of the instrumental people who helped build Acer into a global brand. The interview is apt since it covers many of the topics we have discussed here on this blog recently including branding and China business strategy. The introduction to the interview is below.
"No magic, only basic," that's what Gianfranco Lanci, Acer corporate president says when talking about his success in leading Acer into a global brand. Acer's global sales reached $14.07 billion in 2007, up 25 percent from 2006, making it the world's third largest PC vendor. Its recent acquisitions of the US computer company Gateway and its European counterpart Packard Bell, along with a merger with Taiwanese handheld devices designer E-TEN this March once again brought the international IT industry's attention to Taiwan-based Acer's future development path. Gianfranco Lanci recently spoke to China Daily reporter Zhou Yan about Acer's multi-brand marketing strategies and its new business plans in coming years.
The interview is really good. I suggest you read it at the link below.
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